Powerful Online Videos changing our World

I took a few months off and now I am back and excited to re-engage with the blogosphere.  A lot has happened!  The past few months, I have seen or heard a lot of talk about video and the internet.  The power of a video isn’t quite understood by most people.  But for those who do understand this, they are seeing unheard of changes in their personal lives, businesses, and their brand impact online.

YouTube is leading the way with online video sharing and exposure.  YouTube just hit its five-year anniversary this year.  And in that time, here is where the traffic has grown. . .

“People are watching two billion videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video is uploaded to YouTube.  Our user base is broad in age range, 18-55, evenly divided between males and females, and spanning all geographies. Fifty-one percent of our users go to YouTube weekly or more often, and 52 percent of 18-34 year-olds share videos often with friends and colleagues.”

The stories and successes from posting on YouTube are constantly occurring.  There is nothing like the pandemonium of the WorldCup winning game for the USA, check this out!

From Justin Bieber, Black Eyed Peas, and Lady Gaga- all have revolutionized the entertainment impact throughout YouTube.  This one of the Black Eyed Peas is definitely a favorite:

The discovery of new talent or a new business brand happens so often on YouTube, it would be hard to list them all.   However, I have started a list of the most powerful, life-changing, market trend shifts or stories that have impacted our world via YouTube.  Please check out my list, “YouTube Rockstars!” in my haps box, and add your favorites too. . .

So, finally, in celebration of YouTube’s 5th Anniversary, let’s watch ‘The Evolution of Dance’ – the most viewed video of all time, one more time:  Enjoy!

What is all the Tweeting Buzz about??

Social Media, otherwise known as Web 2.0, is rapidly overtaking our culture and business world.  This is a dramatic trend shift that is reshaping the way we communicate, do business, and build relationships.  It’s a tough concept to understand- how a computer can do all this and have such power in our lives.  Whatever your perception and taste for this new online world, its definitely not going away.  If you want to survive consider this direction of thought, why don’t you be the leader in your environment and learn all you can so that you keep that competitive edge over your competitors. This could prove to be one of the best strategic practices you could ever make.
Social media isn’t without its frustrations or drawbacks.  Try to learn all you can and listen to the experts.  This will save you a lot of time and headache, because trust me, the experts have already made most of these.  Here are my top 5 things to remember to stay focused, driven, and purposeful when taking that leap into this abyss.
1. Don’t try to do them all.  The top 5 to use: Facebook, Linkedin, Twitter, WordPress, Google analytics/RSS/Adwords
2. Use a focused strategy, that will integrate social media marketing strategies into your traditional marketing strategies
3. Listen and learn the etiquette for each site and engage accordingly
4. Enjoy, laugh, and most importantly Be Real
5. 20 minutes a day is all it takes!
Every business and facet of our world is engaging in social media.  You need to be too.

The Complete package for Realtors Website Dilema

I have spent the last two years teaching and consulting with Realtors about how to use Social Media for their business.  The discussions and questions are always vibrant and engaging.  Many people are struggling with the how and why with social media,  and more specifically they ask these types of questions when we address blogging and WordPress section.  Most agents want to understand and see how this will all work with their website and all their traditional forms of marketing that they already have in place.  

One question that always comes up is “so if websites are stagnant and we are supposed to start using WordPress and blogging to be more engaging and effective, than how do we integrate all of our website tools, including our listings feed?”  Well I am so excited to say that now there is an answer!  Todd Carpenter, the Social Media Manager for the National Association of Realtors, announced on his WordCamp blog a few weeks ago about a company doing just that- an IDXPress plugin for your WordPress blog. 

“Diverse Solutions has released their new IDXPress plugin to the public, and from the input I’ve received from some of the beta testers, this affordable and simple to set up plugin is going to allow the same sort of Google-Lovin’-Indexing that was considered an unfair advantage less than a year ago.    If you’re hoping to grow organic SERPs from listing based Google queries, experimenting with a plugin like this is a no-brainer.  It won’t be long before this sort of tool is required simply to keep up with everyone else.”

So another step forward in the real estate industry’s social media dominance.  To compete in business, knowledge is power.  And without knowledge of technology and the online business world, you won’t survive.  Trust me, if you don’t take that first step to creating your online footprint today, than you will be lost in a few short years.  Now is the time to come join that party, social media is waiting!!

 

Title Princess “Techie Talk”

I am launching my Title Princess ~ “Techie Talk” this year.  With the goal of helping my clients and followers optimize their social media marketing footprint.  Information overload is so common these days in our business world, so my job is to help you sift through all this information quicker and more efficiently.  I hope to find and post the best tips and tools of the trade that I think will be useful to you in your business.  We are moving at the speed of light in our new business world, so grab on, hold on, and enjoy the ride!!

This month who better to start our year off with valuable social media tips than Mashable.  I don’t know what it is about the number 10, but we seem to listen when ever we see “Top Ten” lists… so here is another one to ponder.  “The 10 Stages of Social Media Business Integration.”

1. Observe & Report
2. Setting the Stage + Dress Rehearsal
3. Socializing Media
4. Finding a Voice and a Sense of Purpose
5. Finding a Voice and a Sense of Purpose
6. Humanizing the Brand and Defining the Experience
7. Community
8. Social Darwinism
9. The Socialization of Business Processes
10. Business Performance Metrics

(read more here)

A New Year…A New You!

With all the talk of the new year and making new year’s resolutions,   my thoughts have been swimming through all the typicals: you know them.  Lose weight, Get in Shape, Eliminate your debt, yadda…yadda…yadda.   The web has endless possibilities to consider, to name a few . . . take Goals Guy’s Top Ten: 

1. Lose Weight and Get in Better Physical Shape  ~  2. Stick to a Budget  ~  3. Debt Reduction  ~   4. Enjoy More Quality Time with Family & Friends  ~   5. Find My Soul Mate  ~   6. Quit Smoking  ~   7. Find a Better Job  ~   8. Learn Something New  ~   9. Volunteer and Help Others  ~   10. Get Organized

Nothing new here to consider.  I need something a little more real.  With all my passion and excitement in the world of social media, I then discovered another Top ten List.   Aliza Sherman’s “10 Golden Rules of Social Media,”  now this was getting much warmer!   These tips are awesome!  Here they are in a nutshell. . .  

1. Respect the Spirit of the ‘Net   2. Listen   3. Add Value   4. Respond   5. Do Good Things    6. Share the Wealth   7. Give Kudos   8. Don’t Spam   9. Be Real   10. Collaborate

So, here are my suggestions and my own personal “Top Ten” things to accomplish in 2010:

 1.  To Live Every Day with Passion!  

2.  To have special days with my family.  What this means is Monday – is family night, Tuesday – is game night, Wednesday – is learn to cook night, Thursday – is sports night, Friday – is movie night. 

3.  Discipline!! To Time-block better. Meaning work while I’m at work and turn off my computer and phone when I am at home.  I don’t know if any of you feel the same, but it seems harder and harder in life to set limits and disconnect from technology and work when you should and be home when you should.

4.  To learn or grow one talent.  For me this means to take on a sport, rock climbing, that I have always enjoyed and turn it into a strong passion.  To learn all I can about the sport and practice it until I become an expert.  Every adult needs one thing that is theirs.  We are too inundated with life sometimes that these escapes are critical to our survival.  Women are especially guilty on not doing this; we tend to nurture everyone else and everything in our lives except ourselves.

5. To Vacation or camp in 3 new places.  My girls love nothing better than to go on an adventure in the pop-up camper and spend the weekend motorcycing by day and roasting marshmallows by night.  The simple moments seem to always be the most memorable.

6.  To buy my first Real Estate Investment Property.  I have always wanted to be a true real estate investor.  This is a scary, yet exciting thing to undertake.  I need to finally stop “hoping” for that goal, but to put my dreams into action and start the real journey to actually invest.

7. To Pay off One Big Debt. You always here the cliche goal of “I want to get out of debt”, but my thoughts are be specific.  Take it one thing at a time and slowly this general statement will be come a reality.  Six more months and my Beemer will finally be paid off!! 

8. To Write One Page a week.  I have a dream of writing my first book.  I love teaching and consulting others in social media and would love to be able to write about those experiences.  To be able to share my knowledge with others is one of the most fulfilling parts of my life.  But when I think about writing a book, I easily get overwhelmed and don’t know where to begin.  So, once again, I need to keep it simple and take it one day at a time.

9.   Work out differently.  Working out and staying in shape can become so mundane.  That is why we fall of the wagon so quickly and easily.  Take on a new class at the gym that you have never tried before, like Zamba (is that what its called.)  Or start the cycle class once a week and meet new people.

10. Reconnect with Spiritual things.  Life is so fast-paced and overwhelming at times.  We live in information overload society.  How do we keep up.  I need to establish some habits of prayer and meditation that help me reconnect with God and my purpose in life.  This makes everything else make sense.

These are my goals and dreams for 2010.  I hope they inspire you to seriously think about yours and write them down.  Post them where you can read them everyday, and before you know it your dreams will quickly become a reality.

One of my favorite quote so elegantly sums it up… “Go confidently in the direction of your dreams! Live the life you’ve imagined” (Thoreau)