Whenever I am teaching a class on social media, I commonly get this response about my students opinion of LinkedIn, “I am on LinkedIn, but my profile just sits there. I don’t know what to do with it.” RISMedia posted a fabulous article to address this problem. “5 Ways to Build Your Brand through LinkedIn,” goes over these top 5 ways:
- Make Yourself Accessible
- Build and Market Your Brand
- Be Participative in Discussions
- Put Time into Your Profile
- Network with Yourself
And Here is another tip from me, post what are you doing updates more frequently. This feature is highly underused on LinkedIn. This could be extremely powerful for you and will definitely make you much more visible with your connections.
